{"id":898,"date":"2024-10-11T08:53:23","date_gmt":"2024-10-11T08:53:23","guid":{"rendered":"https:\/\/www.ethernetservers.com\/blog\/?p=898"},"modified":"2026-09-30T07:22:43","modified_gmt":"2026-09-30T07:22:43","slug":"improving-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/www.ethernetservers.com\/blog\/improving-search-engine-rankings\/","title":{"rendered":"Improving search engine rankings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"898\" class=\"elementor elementor-898\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d46049 e-con-full e-flex e-con e-parent\" data-id=\"1d46049\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d6abad e-flex e-con-boxed e-con e-child\" data-id=\"2d6abad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6792cb elementor-widget elementor-widget-page-title\" data-id=\"b6792cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;align&quot;:&quot;center&quot;}\" data-widget_type=\"page-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n\t\t<div class=\"hfe-page-title hfe-page-title-wrapper elementor-widget-heading\">\n\n\t\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\t\t\t\t\t\t\t\t\n\t\t\t\tImproving search engine rankings  \n\t\t\t<\/h2 > \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54642a9 e-con-full e-flex e-con e-parent\" data-id=\"54642a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8632588 e-flex e-con-boxed e-con e-child\" data-id=\"8632588\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-40f01d8 e-con-full e-flex e-con e-child\" data-id=\"40f01d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70f1425 e-con-full e-flex e-con e-child\" data-id=\"70f1425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd1296 elementor-widget elementor-widget-image\" data-id=\"9bd1296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"460\" src=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2024\/10\/19.-Improving-search-engine-rankings.jpg\" class=\"attachment-full size-full wp-image-1021\" alt=\"search engine rankings on Top\" srcset=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2024\/10\/19.-Improving-search-engine-rankings.jpg 820w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2024\/10\/19.-Improving-search-engine-rankings-300x168.jpg 300w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2024\/10\/19.-Improving-search-engine-rankings-768x431.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c31bf elementor-widget elementor-widget-text-editor\" data-id=\"14c31bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why SEO Is Not a Simple Question<\/h2>\n<p data-start=\"111\" data-end=\"231\">Lots of people and businesses have websites. In fact, one estimate puts the number of websites online at over 1 billion.<\/p>\n<p data-start=\"233\" data-end=\"386\">So, if you work in IT, <a href=\"https:\/\/www.ethernetservers.com\/shared-hosting\"><strong>web hosting<\/strong><\/a>, web design, or digital marketing, you will probably hear this question a lot: \u201cHow do I increase my Google rankings?\u201d<\/p>\n<p data-start=\"388\" data-end=\"438\">The tricky part is that there is no single answer.<\/p>\n<p data-start=\"440\" data-end=\"623\">SEO, or Search Engine Optimization, is a process. It takes time, testing, and patience. It is a bit like learning to ride a bike or mastering a new language. You improve step by step.<\/p>\n<p data-start=\"625\" data-end=\"801\">It is also worth remembering that not everyone stays current with SEO best practices. These days, it is not enough to add a few meta keywords and descriptions and call it done.<\/p>\n<p data-start=\"803\" data-end=\"830\">So, where should you start?<\/p>\n<h2 data-section-id=\"12ym29y\" data-start=\"832\" data-end=\"864\">Start with PageSpeed Insights<\/h2>\n<p data-start=\"866\" data-end=\"907\">A great first step is\u00a0PageSpeed Insights.<\/p>\n<p data-start=\"909\" data-end=\"1084\">At first glance, the name makes it sound like it is only about speed. The page even says, \u201cmake your web pages fast on all devices\u201d. However, that is only part of the picture.<\/p>\n<p data-start=\"1086\" data-end=\"1350\">Yes, page load time does matter. If a website takes far too long to load, visitors may leave before they even see your content. That creates a poor user experience. Search engines want to show relevant, high-quality results, so site speed can affect your rankings.<\/p>\n<h2 data-section-id=\"9i9887\" data-start=\"1352\" data-end=\"1388\">It Looks at More Than Performance<\/h2>\n<p data-start=\"1390\" data-end=\"1437\">PageSpeed Insights does not only look at speed.<\/p>\n<p data-start=\"1439\" data-end=\"1592\">It also reviews Accessibility, Best Practices, and SEO. That makes it a useful tool for finding issues that affect both search engines and real visitors.<\/p>\n<p data-start=\"1594\" data-end=\"1715\">In November 2023, several issues were fixed on the Ethernet Servers website after being identified by PageSpeed Insights.<\/p>\n<p data-start=\"1717\" data-end=\"1732\">These included:<\/p>\n<ul data-start=\"1734\" data-end=\"2049\">\n<li data-section-id=\"16yiiy\" data-start=\"1734\" data-end=\"1804\">Background and foreground colours having a sufficient contrast ratio<\/li>\n<li data-section-id=\"1t2ch5o\" data-start=\"1805\" data-end=\"1860\">Links being distinguishable without relying on colour<\/li>\n<li data-section-id=\"1vpx0tp\" data-start=\"1861\" data-end=\"1892\">Links having descriptive text<\/li>\n<li data-section-id=\"1r2kau3\" data-start=\"1893\" data-end=\"1932\">Tap targets being sized appropriately<\/li>\n<li data-section-id=\"dojmai\" data-start=\"1933\" data-end=\"1981\">Heading elements appearing in sequential order<\/li>\n<li data-section-id=\"1dw6gwt\" data-start=\"1982\" data-end=\"2005\">Links being crawlable<\/li>\n<li data-section-id=\"1efns7t\" data-start=\"2006\" data-end=\"2049\">ARIA input fields having accessible names<\/li>\n<\/ul>\n<p data-start=\"2051\" data-end=\"2096\">And those were only some of the improvements.<\/p>\n<h2 data-section-id=\"1i5yzh2\" data-start=\"2098\" data-end=\"2123\">Why These Fixes Matter<\/h2>\n<p data-start=\"2125\" data-end=\"2234\">These checks are not there for search engines alone. They also help real people use your website more easily.<\/p>\n<p data-start=\"2236\" data-end=\"2463\">For example, the contrast ratio check helps users with sight issues read your content more clearly. If visitors struggle to read your text, that is a serious problem. It can also cost you sales if you run an e-commerce website.<\/p>\n<p data-start=\"2465\" data-end=\"2606\">Whether your site is a community project, an online shop, or a personal blog, following the guidance from PageSpeed Insights is a smart move.<\/p>\n<h2 data-section-id=\"102392l\" data-start=\"2608\" data-end=\"2661\">Some Fixes Are Technical, Others Are Content-Based<\/h2>\n<p data-start=\"2663\" data-end=\"2774\">Some issues are performance-related and may be best handled by your hosting provider, such as\u00a0<strong><a href=\"https:\/\/www.ethernetservers.com\/\" target=\"_blank\" rel=\"noopener\">Ethernet Servers<\/a><\/strong>.<\/p>\n<p data-start=\"2776\" data-end=\"2856\">Others are content or design issues and may be better suited to a web developer.<\/p>\n<p data-start=\"2858\" data-end=\"2923\">Either way, PageSpeed Insights gives you a strong starting point.<\/p>\n<p data-start=\"2925\" data-end=\"3164\">Before paying for an SEO specialist, it often makes sense to fix the issues this tool identifies first. Many SEO providers overpromise and underdeliver. By comparison, PageSpeed Insights gives you practical issues you can actually work on.<\/p>\n<p data-start=\"3166\" data-end=\"3262\">You may also want to use Google Analytics to track your results before and after making changes.<\/p>\n<h2 data-section-id=\"11zkex2\" data-start=\"3264\" data-end=\"3298\">Back Up Before You Make Changes<\/h2>\n<p data-start=\"3300\" data-end=\"3361\">Before making any changes to your site, create a full backup.<\/p>\n<p data-start=\"3363\" data-end=\"3628\">That way, if something is changed incorrectly, you can restore the website quickly. Using version control, such as GitHub, is also a good idea. It lets you keep track of changes and roll back when needed. You can even create public or private repositories for free.<\/p>\n<h2 data-section-id=\"1jh08gc\" data-start=\"3630\" data-end=\"3662\">How to Use PageSpeed Insights<\/h2>\n<p data-start=\"3664\" data-end=\"3689\">Using the tool is simple:<\/p>\n<ol data-start=\"3691\" data-end=\"3769\">\n<li data-section-id=\"j6jog8\" data-start=\"3691\" data-end=\"3720\">Go to\u00a0<strong><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a><\/strong><\/li>\n<li data-section-id=\"1yatig7\" data-start=\"3721\" data-end=\"3748\">Enter your domain name<\/li>\n<li data-section-id=\"1m37exe\" data-start=\"3749\" data-end=\"3769\">Click Analyze<\/li>\n<\/ol>\n<p data-start=\"3771\" data-end=\"3831\">Thanks for reading, and best of luck improving your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc42a3b e-con-full e-flex e-con e-child\" data-id=\"bc42a3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-971b951 elementor-widget elementor-widget-heading\" data-id=\"971b951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d2cf1 relatet-articles-righit elementor-widget elementor-widget-hfe-basic-posts\" data-id=\"24d2cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-basic-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"hfe-posts-grid\">\n\t\t\t<article class=\"hfe-post-card\">\n\t\t\t\t\t\t\t<div class=\"hfe-post-image\">\n\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/run-local-llms-on-a-budget-vps\/\" 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graphics card that cost more than a used car....\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/vps-specs-for-ai-models\/\" class=\"hfe-read-more\" rel=\"bookmark\">\n\t\t\t\t\t\tRead More \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"hfe-post-card\">\n\t\t\t\t\t\t\t<div class=\"hfe-post-image\">\n\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/build-a-custom-email-server-on-a-kvm-vps\/\" rel=\"bookmark\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/08\/How-to-Build-a-Custom-Email-Server-on-a-KVM-VPS-300x200.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"How to Build a Custom Email Server on a KVM VPS\" loading=\"lazy\" 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class=\"hfe-post-meta\">\n\t\t\t\t\t\t<span class=\"hfe-post-date\">August 20, 2026<\/span><span class=\"hfe-meta-separator\"> | <\/span><span class=\"hfe-post-author\">by George<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"hfe-post-excerpt\">\n\t\t\t\t\t\tPreviously, running your own mail server was a concern solely for system administrators at major companies. Now that is no...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/build-a-custom-email-server-on-a-kvm-vps\/\" class=\"hfe-read-more\" rel=\"bookmark\">\n\t\t\t\t\t\tRead More \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"hfe-post-card\">\n\t\t\t\t\t\t\t<div class=\"hfe-post-image\">\n\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/how-to-build-a-private-vpn-on-a-kvm-vps\/\" rel=\"bookmark\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/08\/Setup-Private-VPN-on-a-KVM-VPS-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"How to Build a Private VPN on a KVM VPS\" loading=\"lazy\" srcset=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/08\/Setup-Private-VPN-on-a-KVM-VPS-300x169.png 300w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/08\/Setup-Private-VPN-on-a-KVM-VPS-1024x576.png 1024w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/08\/Setup-Private-VPN-on-a-KVM-VPS-768x432.png 768w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/08\/Setup-Private-VPN-on-a-KVM-VPS-1536x864.png 1536w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/08\/Setup-Private-VPN-on-a-KVM-VPS.png 1672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"hfe-post-content\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"hfe-post-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/how-to-build-a-private-vpn-on-a-kvm-vps\/\" rel=\"bookmark\">\n\t\t\t\t\t\t\tHow to Build a Private VPN on a KVM VPS\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"hfe-post-meta\">\n\t\t\t\t\t\t<span class=\"hfe-post-date\">August 5, 2026<\/span><span class=\"hfe-meta-separator\"> | <\/span><span class=\"hfe-post-author\">by George<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"hfe-post-excerpt\">\n\t\t\t\t\t\tIf you\u2019ve ever connected to public Wi-Fi at a coffee shop and felt a little uneasy about it, you\u2019re not...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/how-to-build-a-private-vpn-on-a-kvm-vps\/\" class=\"hfe-read-more\" rel=\"bookmark\">\n\t\t\t\t\t\tRead More \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"hfe-post-card\">\n\t\t\t\t\t\t\t<div class=\"hfe-post-image\">\n\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/deploy-node-js-apps-on-kvm-vps\/\" rel=\"bookmark\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Deploy-Node.js-Apps-on-KVM-VPS-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"How to Deploy Node.js Apps on KVM VPS Easily\" loading=\"lazy\" srcset=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Deploy-Node.js-Apps-on-KVM-VPS-300x169.png 300w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Deploy-Node.js-Apps-on-KVM-VPS-1024x576.png 1024w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Deploy-Node.js-Apps-on-KVM-VPS-768x432.png 768w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Deploy-Node.js-Apps-on-KVM-VPS-1536x864.png 1536w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Deploy-Node.js-Apps-on-KVM-VPS.png 1672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"hfe-post-content\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"hfe-post-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/deploy-node-js-apps-on-kvm-vps\/\" rel=\"bookmark\">\n\t\t\t\t\t\t\tHow to Deploy Node.js Apps on KVM VPS Easily\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"hfe-post-meta\">\n\t\t\t\t\t\t<span class=\"hfe-post-date\">July 28, 2026<\/span><span class=\"hfe-meta-separator\"> | <\/span><span class=\"hfe-post-author\">by George<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"hfe-post-excerpt\">\n\t\t\t\t\t\tIf you have built a Node.js application and you are now trying to figure out where to host it, you...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/deploy-node-js-apps-on-kvm-vps\/\" class=\"hfe-read-more\" rel=\"bookmark\">\n\t\t\t\t\t\tRead More \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"hfe-post-card\">\n\t\t\t\t\t\t\t<div class=\"hfe-post-image\">\n\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/nginx-setup-guide-for-kvm-vps-beginners\/\" rel=\"bookmark\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Nginx-Setup-Guide-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Nginx Setup Guide for KVM VPS Beginners\" loading=\"lazy\" srcset=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Nginx-Setup-Guide-300x169.png 300w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Nginx-Setup-Guide-1024x576.png 1024w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Nginx-Setup-Guide-768x432.png 768w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Nginx-Setup-Guide-1536x864.png 1536w, https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2026\/07\/Nginx-Setup-Guide.png 1672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"hfe-post-content\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"hfe-post-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/nginx-setup-guide-for-kvm-vps-beginners\/\" rel=\"bookmark\">\n\t\t\t\t\t\t\tNginx Setup Guide for KVM VPS Beginners\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"hfe-post-meta\">\n\t\t\t\t\t\t<span class=\"hfe-post-date\">July 22, 2026<\/span><span class=\"hfe-meta-separator\"> | <\/span><span class=\"hfe-post-author\">by George<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"hfe-post-excerpt\">\n\t\t\t\t\t\tIf you just bought a KVM VPS and you are staring at a blank terminal window wondering what to do...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ethernetservers.com\/blog\/nginx-setup-guide-for-kvm-vps-beginners\/\" class=\"hfe-read-more\" rel=\"bookmark\">\n\t\t\t\t\t\tRead More \u2192\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Improving search engine rankings Why SEO Is Not a Simple Question Lots of people and businesses have websites. In fact, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-blogpage.php","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Improve Your Search Engine Rankings<\/title>\n<meta name=\"description\" content=\"Learn how to improve search engine rankings using Google PageSpeed Insights. Focus on speed, accessibility, and SEO best practices for your website today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ethernetservers.com\/blog\/improving-search-engine-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving search engine rankings\" \/>\n<meta property=\"og:description\" content=\"Learn how to improve search engine rankings using Google PageSpeed Insights. Focus on speed, accessibility, and SEO best practices for your website today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ethernetservers.com\/blog\/improving-search-engine-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Ethernet Servers Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ethernetservers\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-11T08:53:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T07:22:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ethernetservers.com\/blog\/wp-content\/uploads\/2024\/10\/19.-Improving-search-engine-rankings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EthernetServers\" \/>\n<meta name=\"twitter:site\" content=\"@EthernetServers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/improving-search-engine-rankings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/improving-search-engine-rankings\\\/\"},\"author\":{\"name\":\"George\",\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/#\\\/schema\\\/person\\\/c40dde2395513a2a4ab0f34f8c192f19\"},\"headline\":\"Improving search engine rankings\",\"datePublished\":\"2024-10-11T08:53:23+00:00\",\"dateModified\":\"2026-09-30T07:22:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/improving-search-engine-rankings\\\/\"},\"wordCount\":838,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/improving-search-engine-rankings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/19.-Improving-search-engine-rankings.jpg\",\"articleSection\":[\"Website Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/improving-search-engine-rankings\\\/\",\"url\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/improving-search-engine-rankings\\\/\",\"name\":\"How to Improve Your Search Engine Rankings\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/improving-search-engine-rankings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/improving-search-engine-rankings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ethernetservers.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/19.-Improving-search-engine-rankings.jpg\",\"datePublished\":\"2024-10-11T08:53:23+00:00\",\"dateModified\":\"2026-09-30T07:22:43+00:00\",\"description\":\"Learn how to improve search engine rankings using Google PageSpeed Insights. 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